Aspect Ratios to Use for Landing Pages

Updated February 9, 2026 · 7 min read

Aspect ratio is the shape of the image, and the wrong one leads to awkward crops. Landing pages live or die by load speed, and images are usually the heaviest part of them.

Recommended settings for landing pages

SettingStarting point
FormatJPEG (WebP where accepted)
Widthabout 1600 px on the long edge
Quality70
File size150 KB or less

These are practical defaults. If the platform or form you are using publishes its own limits, follow those instead.

Aspect Ratios to Use

Common ratios are 1:1 square, 4:5 portrait, 3:2 classic photo and 16:9 widescreen. Pick the one that matches where the image will be displayed for landing pages.

Crop to the ratio first, then resize to about 1600 pixels on the long edge and compress. Cropping last can undo your careful sizing.

Step by step with TheCompressJPEG

  1. Open the compress JPEG to 150 KB tool, or the main compressor for custom settings.
  2. Drop in your image. Nothing is uploaded; it is processed in your browser.
  3. Set the maximum width to 1600 and the target size to 150 KB.
  4. Press Compress, check the result and download it.
Ready to try it? Compress your JPEG to 150 KB now. It's free and private.

Quick tips

  • Check the result on a phone, where most people will see it.
  • Use consistent dimensions for a set of related images.
  • Resize before you compress; it improves quality at any file size.
  • Write a size limit slightly below the stated maximum to leave a margin.

FAQ

Will compressing reduce image quality for e-learning courses?

Some detail is removed, but at sensible settings the difference is not visible at normal viewing size.

How do I compress many images for e-learning courses at once?

Drop all of them into the tool together and use Download all to get a single ZIP.

What JPEG quality should I use for e-learning courses?

Quality around 78 keeps photos looking natural while cutting file size substantially.

Wrapping up

For landing pages, the reliable recipe is simple: resize to around 1600 pixels, compress at quality 70 or to a 150 KB target, and check the result before you upload. Keep the original so you can always start again.

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