Aspect Ratios to Use for Email Newsletters
Aspect ratio is the shape of the image, and the wrong one leads to awkward crops. Newsletter images load inside email clients, often on mobile data, so every kilobyte counts toward a fast open.
Recommended settings for email newsletters
| Setting | Starting point |
|---|---|
| Format | JPEG (WebP where accepted) |
| Width | about 1200 px on the long edge |
| Quality | 70 |
| File size | 150 KB or less |
These are practical defaults. If the platform or form you are using publishes its own limits, follow those instead.
Aspect Ratios to Use
Common ratios are 1:1 square, 4:5 portrait, 3:2 classic photo and 16:9 widescreen. Pick the one that matches where the image will be displayed for email newsletters.
Crop to the ratio first, then resize to about 1200 pixels on the long edge and compress. Cropping last can undo your careful sizing.
Step by step with TheCompressJPEG
- Open the compress JPEG to 150 KB tool, or the main compressor for custom settings.
- Drop in your image. Nothing is uploaded; it is processed in your browser.
- Set the maximum width to 1200 and the target size to 150 KB.
- Press Compress, check the result and download it.
Quick tips
- Use WebP where it is supported and you control the page.
- Never re-compress an already compressed JPEG if you can avoid it.
- Strip metadata from images you share publicly.
- Always keep the original file and compress a copy.
FAQ
How do I compress many images for e-learning courses at once?
Drop all of them into the tool together and use Download all to get a single ZIP.
What JPEG quality should I use for e-learning courses?
Quality around 78 keeps photos looking natural while cutting file size substantially.
Will compressing reduce image quality for e-learning courses?
Some detail is removed, but at sensible settings the difference is not visible at normal viewing size.
Wrapping up
For email newsletters, the reliable recipe is simple: resize to around 1200 pixels, compress at quality 70 or to a 150 KB target, and check the result before you upload. Keep the original so you can always start again.
Related guides
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